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By Matt Franks
There is an item that is essential for a successful business. It may not seem like something that is a big deal, but when you are dealing with other corporations and with customers who are looking for professionalism, it’s important to have. The item is promotional folders.
When you are handing out information to potential clients or customers, you want to have the information presented in clear, concise way and stowed neatly in a folder which bears your name and logo. This will help your customer to identify the folder.
Promotional folders are especially important for businesses where someone comes to a client’s home. This includes:
General contractors
Roofers
Kitchen specialists
Bathroom specialists
A client may have gotten several different quotes from companies, so you want to make sure that your estimate stands out from the rest.
Where can promotional folders be used?
1. One on one client interaction
When you are meeting with a potential client, you want to have all of the information in a neat and orderly branded folder and make sure that you leave the branded folder with the client. That way they can look through it at their leisure.
2. At conferences and expos
When you are running an information booth at an expo, it’s always a good idea to give the information to visitors in a folder. This way they can keep all of your information together. Some companies just hand a client a flyer without putting it in a folder to take home with them. A lot of those flyers end up in the rubbish.
3. During meetings
When conducting a meeting, it’s good practice to hand out the information that the meeting will be about in folders. It keeps everything neat and orderly, and you can use the folders as a guide for the meeting.
As you can see, branded folders are an item that no business should be without. They are an item that helps to keep things neat and orderly when you are giving people information, and presents an air of professionalism when you are dealing with customers. They help a company to stand out from the rest because not everyone uses folders and it’s easier to carry around one folder than to carry around fifteen or more separate sheets of paper.
When a company wants to show its competitors and clients that they are serious about their business, they put their items into a branded folder with their company information and logo on it. The branded folder helps customers to know which quotes go with what company when they are having some work done to a house and keep everything straight.
Branded folders are really something that is more cosmetic in the business world, but you will find that customers and associates alike will like that you took the time to make everything neat and put it in a folder instead of just handing them a pile of papers.
Promotional folders are an item that no company should be without.
About the Author: Matt Franks is director of Fluid Branding, the UK’s largest supplier of
Promotional Folders
and
Branded Folders
at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
Source:
isnare.com
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